Why Direct Mail is Booming
Learn how to send targeted direct mail to your audience while they’re at home and prepared to engage. Direct mail is skyrocketing while we stay at home due to the pandemic. And for many, remote working is here to remain. This can be an incredible opportunity for you to incorporate direct mail into your marketing technique.
What is Direct Mail?
In a nutshell, direct mail is a way of communicating your brand with your consumers directly to their homes. It allows you to target your audience according to location and demographic profile.
There are many different direct mail marketing pieces, such as postcards, flyers, coupons, magazines, and more. While your audience is bombarded with digital messaging all day, direct mail breaks through in an authentic, unforeseen, nostalgic and tangible way.
Some of the best ways to use direct mail for your brand include:
● To promote a deal, discount, offer or rebate to your target audience and gain new customers ● To update customers about upcoming events, loyalty milestones, rewards, and new service roll-outs ● To introduce your brand, product or service to a specific area and/or demographic ● To drive traffic to your website, online store, or social media profiles ● To showcase a loyalty program or send a personalized thank you card to your existing customers
The Current Direct Mail Opportunity
In general, direct mail performance and engagement continue to climb. According to Canada Post, 92% of individuals overviewed read direct mail, and 71% share it. Direct mail isn’t just an incredible opportunity for your brand – it’s a missed opportunity on the off chance that you don’t utilize direct mail as part of your integrated messaging strategy. If you want to drive traffic to your site or social profiles, keep in mind that the number of individuals wandering online after being prompted by an item of mail increased 88%.
So, what does this mean for results-oriented marketers?
It implies there’s an opportunity for you to get your messaging directly into the hands of your target audience – while they’re at home, receptive, and prepared to engage.