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Direct mail gets noticed, opened and read; our brains are hard-wired to pay more attention to it. 74% of Canadian consumers always or sometimes notice advertising in direct mail.
Target and personalize your marketing message to reach the right people and increase its effectiveness. 86% of Canadian consumers open mail that’s personally addressed to them.
Include direct mail in your marketing mix for greater attention, heightened emotional engagement and stronger brand recall. Integrated direct mail and digital campaigns elicit 39% more attention than digital campaigns alone.
Direct mail has a 20% higher motivation response than digital media, making it far more persuasive.
Consumers pay 39% more attention (time spent) to campaigns that integrate direct mail & digital than single media campaigns.
47% visited a store in reaction to direct mail.